Our VP of Business Operations Talks Marketing Strategies on a New Podcast
Vishal Mahtani, our vice president of business operations, recently joined Robert Kilonzo on OSI Affiliate’s eCommerce Marketing Podcast. On “How Honesty Can Give You an Edge in eCommerce,” Mahtani talked about his 13 years in digital marketing and his path to The Penny Hoarder.
He began his career in the late 1990s, developing e-commerce sites for clients. Mahtani moved into digital marketing and later started an agency. He owned many businesses during that time, in industries ranging from publishing to advertising.
More recently, Mahtani owned an online kids consignment shop for two years. Soon after selling it, he met Kyle Taylor, The Penny Hoarder’s CEO, through a mutual friend. He then joined the team as one of the first full-time, in-house employees.
Listen to the podcast for more details on Mahtani’s career path and his marketing advice. He talks about the importance of your brand’s honesty and authenticity, and “testing, testing, testing” everything in digital marketing.
Kathleen Garvin is an editor and marketing strategist at The Penny Hoarder. You can follow her on Twitter at @itskgarvin.
Featured image credit: Sharon Steinmann