We Used to Suck at Email -- and Now We Crush It. This Case Study Shows How We Did It
In 2015, our email strategy... wasn’t so great.
This wasn’t always the case: Our CEO, Kyle Taylor, used to write a personalized emails to The Penny Hoarder readers. Every day. For years.
As the growing media startup pulled him in other directions, however, email newsletters took a back seat -- but not for long.
In May, Taylor published an article on LinkedIn Pulse called “We Used to Suck at Email. Here’s How We Turned It Around.” He wrote about the steps we took to get our email strategy back on track, from bringing on a dedicated email marketing team to changing our output frequency (we now have a daily!).
During this transition, we also changed our email service provider (ESP) to Yes Lifecycle Marketing, which was huge for us -- we saw a big improvement in transparency and service, and were able to rectify long-standing deliverability issues. After the LinkedIn Pulse article went live, the company reached out and created a case study around our success!
Yes Lifecycle Marketing published “How The Penny Hoarder Stepped up Its Email Game” earlier this month. The study expands on our article and shares insights from Colleen Rice, The Penny Hoarder’s email marketing specialist.
Check it out, and stay tuned for more email newsletters from us in the future! If you’d like to subscribe to The Penny Hoarder daily, click here.
Kathleen Garvin is an editor and marketing strategist at The Penny Hoarder. You can follow her on Twitter at @itskgarvin.